What is a fitness hero?
A CNN article titled Why Are Fewer Americans Trying to Lose Weight? shared research results showing that the number of Americans trying to lose weight is decreasing despite dramatic increases in the number of people who are overweight and obese. Researchers stated several reasons for this lack of alignment including a shift in people’s general perception of what is too much body fat as well as individual lack of success in following “fad” diets and exercise routines. Basically, people stopped trying to lose weight because they “weren’t as fat as that person” and/or “I tried, I failed, what’s the point.” None of this is good.
First, there is no shame to be had in being overweight. The individual reasons for gaining excess fat over a lifetime are numerous and the process for losing it is not easy. That being said, apathy is no way to go through life and there is personal responsibility and duty to do what is necessary to get fit and healthy. It’s good for you, it’s good for your family, it’s good for your community, and it’s good for our country, so let’s figure out how to make it happen.
We need more fitness heroes. According to the article, people are looking around and either seeing a bunch of people who aren’t healthy or they’re seeing/hearing some bogus fad diet, MLM fitness scheme, Netflix documentary, Instagram Influencer, or whatever *other fitness BULLSHIT out there that exists. No wonder no one can/wants to lose weight. We need more fitness heroes. People need to be able to see a clear path to a lifetime of fitness and health. Unfortunately, for the average American, no one they work with, live with, or hang out with is fit or healthy. They get on facebook and an ad pops up for a cheap quick fix fad diet. They buy it. It sucks. They fail. It leaves a bad taste in their mouth and they don’t trust the fitness industry. Next they get on Instagram and search fitness and all they see are twenty-year-olds posting pictures of their ass, abs, meals, and workouts and, as a 45 year old mother of three boys who all have afternoon activities, this doesn’t really resonate because if training 3 hours a day and spending another hour a day taking production-quality selfies, meal pics, and workout vids is what is necessary to get fit, well, they just don’t have the time for that. So what happens?
“Screw it. I’ll just be fat.”
This is where fitness heroes are needed. Fitness heroes exist. They train at least three days a week and have been for several years, sometimes decades. They follow a nutrition plan; maybe with macros, maybe not. They still enjoy good food and eating out with friends but they get back on plan and don’t over-indulge. Life happens to them just like it does to everyone else and so they adjust but they never quit. They have demanding jobs and a family they love and they have to balance it all. They’re healthy, they are fit, they feel great and have lots of energy. But they don’t have a lot of time to share their stories. That’s where we come in. We love helping people become fitness heroes and we love sharing their stories for them. Our social media is full of people of all ages, all backgrounds, all circumstances making positive changes to their health and fitness.
If you’re struggling, we want to introduce you to a fitness hero. Let us know what your goals are and what your struggles are. We’ll introduce you to a fitness hero who can help share with you how they overcame similar struggles. Even better, schedule a No Sweat Intro and let’s talk about how you can become a fitness hero yourself. When you do that, not only do you get to enjoy the benefits of being healthy and fit but you get to be an inspiration for others as well. Let’s talk about how we can make that happen.