Human beings are emotionally-driven creatures. Our emotions have a major influence on our decision-making and can even overpower our logic, coercing us into making decisions we know are not the right ones. This happens in our fitness and health decision-making as well. We see it every day as fitness professionals. Clients will have a bad week of nutrition and will be too embarrassed to update their coach. They’ll feel tired when they wake up and hit the snooze button in the morning and skip class. Life stress will throw them off their routine and they’ll say they don’t feel motivated. 

The problem with this way of decision-making is that your emotions are not reliable. They’re fickle, they are constantly changing. Our emotions can’t be the catalyst for action. If we only train when our motivation is high, we won’t train consistently to get good results. If we only update our nutrition coach when we have a good week and are proud of ourselves, our coach will never be able to help us find solutions for the bad weeks. While our emotions may vary, the truth does not. And the truth is this: You need to take care of yourself. You need to exercise. You need to eat healthy. You need to be fit. 

Most people recognize this truth but let their emotions get in the way of making it happen. That’s where we come in. We provide objective solutions to your subjective health and fitness struggles. When your emotions get in the way and you start making excuses, we help you stay on track. If you’re like the vast majority of the population who struggle to meet their health and fitness goals, who struggle to stay consistent, and who’s emotions get in the way, come talk to us about solutions.

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